Stripe, Alphabet, Shopify, Meta, and McKinsey Sustainability have launched Frontier, an advance market commitment (AMC) to purchase $1 billion of permanent carbon removal by 2030. This initiative aims to accelerate the development of carbon removal technologies by guaranteeing future demand for promising solutions. Frontier will facilitate both low-volume prepurchase agreements for early-stage suppliers and offtake agreements for growth-stage companies. The AMC model, previously used for vaccine development, is being applied to carbon removal at scale for the first time. Frontier will prioritise technologies demonstrating permanence, a path to affordability below $100/ton, and significant capacity potential.
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